Tesco acquires award-winning restaurant group Giraffe

13 Mar 2013

Tesco today announced that it has acquired Giraffe, the award-winning restaurant group.

Tesco today announced that it has acquired Giraffe, the award-winning restaurant group.

The acquisition forms part of Tesco’s strategy to develop the space in some of its larger stores and create even more compelling retail destinations where customers can meet, eat and drink, as well as shop. The first Giraffe restaurant to open next to a Tesco store will be near London.

Giraffe is a leading family-friendly restaurant that offers a wide range of fresh, seasonal, quality food, comfortable interiors and friendly staff. Its menu covers a range of global dishes and appetising options for breakfast, lunch and dinner. 

Kevin Grace, Group Commercial Director at Tesco said, “We invest in businesses that add value for our customers online or offline; as we’ve done with Harris + Hoole, Euphorium, blinkbox, and now Giraffe. We have the opportunity to develop some of the space in our larger stores to create retail destinations that offer customers even more choice. Giraffe is hugely popular with a wide range of ages and particularly families – we think our customers will love it.”  

Giraffe BayswaterRussel Joffe, Managing Director and Founder at Giraffe said, “We’re very much looking forward to working with Tesco. We’re passionate about great service, wonderful hospitality and serving good, healthy food at great value. This move will allow us to introduce Giraffe to a wider audience, presents great opportunities for growth and for the team to be involved in an exciting stage in our brand’s development. It will be very much business as usual at Giraffe.”

The first Giraffe opened in Hampstead, North London in 1998 and the group now consists of 48 sites nationwide, including franchised sites at Heathrow and other UK airports as well as one in Dubai.

The original founders, husband and wife team Russel and Juliette Joffe, along with Andrew Jacobs, will remain in place with Russel continuing as Managing Director. Risk Capital Partners and 3i have sold their combined stake.

Tesco has bought a 100% stake in Giraffe. The purchase price was £48.6million. 


Jess Buttress, Tesco - 01992 644 645.

Rochelle Cohen, Roche Communications - 020 7436 1111. Please contact Rochelle for interview requests with Russel & Juliette Joffe or Andrew Jacobs and for Giraffe imagery. 

About Giraffe

  • Giraffe was voted Family-Friendly Restaurant Group of the Year by Restaurant Magazine in 2009. For more information, visit http://www.Giraffe.net
  • Giraffe offers feel-good food and music, friendly teams and a menu including brunch, burgers, stir-fries and salads.
  • It is owned by the original founders Juliette and Russel Joffe and Andrew Jacobs, who will continue to have an active role in the day-to-day management of the business.
  • Their vision behind Giraffe was to offer somewhere relaxed where people could have a great coffee and freshly cooked food at any time of day – all to the spirited sounds of world music. 

For more information please contact the Tesco Press Office on
01992 644645

Tesco is the UK's largest retailer and one of the world's leading international retailers. Tesco has more than 6,000 stores worldwide, employing almost 520,000 people in the 14 countries in which it operates.
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