Tesco rewards loyal customers with new TV service
6 Mar 2013
Clubcard TV now open to Clubcard members following colleague trial. Deals inked with Warner Bros., Endemol, Aardman and more.
Tesco today launches Clubcard TV to its 16 million Clubcard customers.
Hundreds of movies and TV shows will be available to watch for free online from today, with content specifically tailored to family and kids.
Tesco is the first retailer in the UK to reward its customers with their own online movie and TV service. Content spanning comedy, drama, kids TV, romance, thrillers and documentaries is on offer with no charges, contracts or subscriptions.
Michael Comish, CEO of Tesco Digital Entertainment, said: “Clubcard TV offers a whole world of free entertainment for all the family. It makes digital entertainment easy and accessible for our customers.”
“The reason we can offer great programming for free is because customers will see relevant advertising before and during the movie or TV show they are watching. We’ll use Clubcard data to tell us what might be relevant for our customers and therefore help us deliver a more personalised service.”
The service has been developed by the team behind the Tesco movie and TV service blinkbox, with new movies and TV shows added all the time as the service evolves. Customers will have an opportunity to shape Clubcard TV by providing feedback both on content and additional features they would like to see added.
Clubcard TV is supported by targeted advertising based on users’ shopping habits. Advertisers signed up for the launch of the service include Kellogg’s, J&J, Colgate and Danone.
Titles available for launch include the acclaimed Brad Pitt western The Assassination of Jesse James by the Coward Robert Ford (Warner Bros.), The Shawshank Redemption (Daro Media) and the hit shows The Only Way is Essex (All3media), Doc Martin and The Real Hustle (DRG).
Kids’ content available from launch includes The Wind in the Willows movie (DCD Rights) starring Matt Lucas and The Care Bears and Strawberry Shortcake TV series from distributor American Greetings.
There are plans to extend the service to a range of devices including games consoles, tablets, Smart TVs, Blu-ray players and set top boxes.
Clubcard members can access the service by entering their 16-digit number and a few details including date of birth and postcode. Those without a Clubcard can apply here.
About Tesco’s digital entertainment business
In the last few years Tesco has acquired a number of services to harness the potential of digital books (Mobcast) and online streaming (blinkbox and WE7).
April 2011: Tesco bought a majority stake in video-on-demand pioneer blinkbox
June 2012: Tesco announced it had bought leading digital music platform WE7
Sept 2012: Tesco acquired the award winning digital book business Mobcast
About Clubcard TV
Parental control will be available with the service
More information: www.clubcardtv.com
Ben Ayers 07841 724809
Lucy Lowe 01992 646794