The Great British Bake Off team turn heat on other celebrity chefs in Christmas book chart

10 Dec 2013

The battle for the No 1 celebrity cook book this Christmas will be won by the team behind The Great British Bake Off. The TV show, which has enjoyed record viewing figures this year, has become so popular that its chefs Paul Hollywood and Mary Berry will dominate the Christmas cookery top 10 chart with five books.

The battle for the No 1 celebrity cook book this Christmas will be won by the team behind The Great British Bake Off.

The TV show, which has enjoyed record viewing figures this year, has become so popular that its chefs Paul Hollywood and Mary Berry will dominate the Christmas cookery top 10 chart with five books.

The No 1 best seller will be The Great British Bake Off programme’s own book featuring cake, bread, biscuit and pie recipes.

But the pair also have four of their own cook books in the Tesco list with Paul Hollywood’s Pies and Puds in second position and Mary Berry’s Complete Cookbook; Christmas Collection; and Cookery Course also making the top 10.

Tesco book buyer Hazel Powell said: “The Great British Bake Off is now so popular that it has helped create the biggest home baking revival in decades and turn what was an occasional dabble into one of our most popular hobbies.

“As a result, the show and its two chefs Paul Hollywood and Mary Berry will dominate the book chart this Christmas.

“Jamie Oliver of course also features in the list as do a couple of other long term favourites; Nigel Slater and Rick Stein.”

Also notable in the top 10 list is the literary arrival of Tom Kerridge whose successful TV show Proper Pub Food has also been enjoying strong viewing figures this year.

The chef, whose pub is the only one in Britain to ever earn two Michelin stars, is in fourth place with his first book, Proper Pub Food.

Tesco’s top 10 celebrity chef cook books this Christmas will be:

1.      Great British Bake Off: Everyday Over 100 Foolproof Recipes   £9

2.      Paul Hollywood’s Pies And Puds  £9

3.      Nigel Slater - Eat - The Little Book Of Fast Food  £12

4.      Tom Kerridge’s Proper Pub Food  £12

5.      Save With Jamie: Shop Smart, Cook Clever, Waste Less  £9

6.      Rick Stein’s India  £12

7.      Mary Berry’s Complete Cookbook   £10

8.      The Hairy Dieters - How To Love Food And Lose Weight  £8

9.      Mary Berry’s Christmas Collection  £9

10.  Mary Berry’s Cookery Course  £10

ENDS

Note to editors:

Brits are set to splash out an estimated record £140 million on baking cakes and other delicacies for their families and loved ones this Christmas.

The UK is currently undergoing the biggest home baking revival since the 70s with the market now believed to be worth more than £900 million a year.

Tesco predicts that its home baking sales over the festive season will rise as much as 20 per cent on last year with top sellers expected to be panatone kits; yule log kits; and traditional Christmas cake mixes.

For more information please contact the Tesco Press Office on
01992 644645

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