A quarter of a million children have discovered where their food comes from

11 Jul 2014

Over 250,000 children have now discovered where their food comes from by going on Farm to Fork Trails, Tesco announced today.

  • Over 250,000 children have taken part in a Farm to Fork Trail
  • The Trails, part of The Tesco Eat Happy Project, help children understand where their food comes from and how it is made
  • Part of a wider ambition to improve health that includes cutting billions of calories from food ranges, removing sweets from checkouts and raising millions for Diabetes UK.

Over 250,000 children have now discovered where their food comes from by going on Farm to Fork Trails.

Since February, children have been taking part in the educational trails at Tesco stores and at suppliers’ farms and factories across the country.

The Trails include practical demonstrations of where food comes from and how it is made. Children have been taken to locations as diverse as egg farms, fishmongers, vegetable fields, dairy farms and Tesco supermarkets.

Greg Sage, community director for Tesco said:

“We’re thrilled that so many children have now had the chance to take part in a Farm to Fork Trail. We have made real progress towards our goal of improving the relationship children have with their food and hopefully helping them go on to lead healthier lives.

“The response we’ve had from teachers, parents and the children themselves has been incredible and we’re looking forward to welcoming hundreds of thousands more children over the coming months.”

With eating habits starting in early childhood, the aim of the Eat Happy Project is to help primary school children learn to have a healthier relationship with food, by learning all about where it comes from.

Through the project, children can also take part in Online Field Trips, which allow classes of primary school children to talk to food producers and suppliers around the world.

The Tesco Eat Happy Project is part of a much wider ambition to help people live healthier lives. Billions of calories have been removed from Tesco food ranges, and Tesco will be the first major retailer to remove sweets and chocolate from checkouts across all stores by January 2015.

Earlier this week, Tesco and Diabetes UK announced an extension of their charity partnership - which has already raised over £12 million - until the end of the year. Tesco is hoping to  raise a total of £18 million which will go towards diabetes research, promote healthy eating in families and helping make sure children with Type 1 diabetes get the support they need in schools.

For more information please contact the Tesco Press Office on
01992 644645

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