Bangers and map – sausage sales data reveal regional preferences

4 Nov 2014

Brits are set to go sausage mad next week when they eat their way through more than six million packs of fresh bangers – more than at any other set time of the year.

  • Brits set to munch through more sausages than any other time of year
  • Tesco map shows how sausage tastes vary across the UK  
  • Tesco has created a limited edition finest* pork, toffee and apple sausage especially for Halloween and Bonfire night

Brits are set to go sausage mad next week when they eat their way through more than six million packs of fresh bangers – more than at any other set time of the year.

The sausage eating frenzy is down to the popularity of Halloween and Guy Fawkes Night parties, especially with many people holding BBQ parties with their bonfires.

Tesco meat buyer Ashleigh MacFarlane said: “For the next week bangers will be on the menu for millions of Brits as we gear up for the major party period between Halloween and Guy Fawkes Night.

 “This year we anticipate demand will be up on recent years as Halloween falls on a Friday and there are expected to be many more parties than usual thanks to the unseasonably warm and dry weather we’re enjoying at the moment.

“The humble sausage has become as celebrated a part of Halloween and Guy Fawkes Night parties as pumpkins and fireworks. Demand can rise by as much as 10 per cent on an average shopping week – that’s around half a million extra packets.”

With demand for sausages about to soar, data collected by Tesco reveals that we are a divided nation when it comes to our love of the humble banger, with size playing a major part in regional preferences.

In the Midlands they are traditionalists who like their sausages long and thick. More than 650,000 packets are bought in the region each year.

In Scotland however it’s the opposite, with a rectangular sausage called a lorne being the national favourite. Shoppers buy more than 600,000 packets of these a year.

And in eastern England, the thin chipolata is the regional favourite with annual sales of nearly 400,000 packets, while in Yorkshire the most popular variety are skinless with nearly 225,000 packets sold a year.

Tesco’s Ashleigh MacFarlane added: “These regional sales show we are a divided nation when it comes to our love of sausages and it’s quite likely you’ll get something very different, depending on which part of the country you visit.”

The map also reveals:

  • People living in east of England are the UK’s greatest sausage fans, spending an average of nearly £21 each a year on bangers -  more than anywhere else
  • Shoppers from the North East buy the least number of bangers in the UK
  • Londoners favour pork and onion sausages, with over 320,000 packets bought each year in the capital
  • The Welsh love outdoor bred chipolatas, buying more than 220,000 packs a year.

 For this year’s Halloween and Guy Fawkes events Tesco has created a limited edition finest* pork, toffee and apple sausage.

It is made with prime cuts of British pork, toffee pieces, Bramley apples and dark rich molasses sugar which gives it a unique fruity sweetness.

For more information please contact the Tesco Press Office on
01992 644645

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