‘Operation Brazil' launched by Tesco as World Cup related sales start to take off

6 Jun 2014

There’s still days to go before the first ball is kicked but the World Cup is already having a major effect on high street retail sales. While party food and beer sales are set to rocket during the course of the tournament in Brazil demand for giant TVs, Brazilian snacks and collectable Panini World Cup stickers are already soaring.

There’s still days to go before the first ball is kicked but the World Cup is already having a major effect on high street retail sales.

While party food and beer sales are set to rocket during the course of the tournament in Brazil demand for giant TVs, Brazilian snacks and collectable Panini World Cup stickers are already soaring.

World Cup fever at Tesco so far have seen demand for:

  • Widescreen TVs almost double
  • Brazilian snacks and drinks rise by 40 per cent
  • Collectable Panini stickers shoot up with 5 million packets already sold -  enough to fill the pitch at Wembley 10 times over

As excitement for the biggest sporting event in the world grows, Tesco has put in place a massive distribution operation to ensure stores across the UK are ready for extra high demand on food and drink throughout the four week tournament.

Codenamed ‘Operation Brazil’, the project involves thousands of staff and suppliers working hard to ensure that shelves are fully stocked during the one month long tournament.

Tesco beer category spokeswoman Natasha Pitman said: “The World Cup is the biggest sporting event on the planet and will create a month long carnival-like atmosphere for millions of football fans at home, which is why we’ve set up a massive operation to ensure stores are fully stocked at all times.

“We know from previous tournaments that on days when England play demand for beer, pizzas, and other snacks rockets and continues to rise with each successive round.

“Ready meals and pizzas are in high demand during the tournament as football fans don’t want to fuss around too much in the kitchen before a game starts.

“Demand for widescreen TVs is also rocketing as many people use the event as an opportunity to get themselves a new set.”

During the tournament Tesco expects to see the following sales rises:

  • Beer – sales to rise by at least 100 per cent
  • BBQ foods – up by 25 per cent
  • Snacks such as crisps, tortillas and nuts - up by 25 per cent
  • Pizzas –up by 15 per cent
  • Soundbars to enhance television sound – up by as much as 500 per cent

For more information please contact the Tesco Press Office on
01992 644645

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