Shock as most Valentine's Day flower and chocolate sales take place on day itself

13 Feb 2014

It’s the news that will shame many British men. A whopping 85 per cent of all Valentine’s Day bouquets are bought on the day itself. And nearly three quarters of all boxes of Valentine’s Day chocolates are sold on February 14 –with a third being bought after working hours, suggesting many pick up their gifts on the way home from work.

It’s the news that will shame many British men.  A whopping 85 per cent of all Valentine’s Day bouquets are bought on the day itself. 

And nearly three quarters of all boxes of Valentine’s Day chocolates are sold on February 14 –with a third being bought after working hours, suggesting many pick up their gifts on the way home from work.

New stats also reveal a real North-South divide when it comes to buying Valentine’s Day gifts with southerners lagging behind their northern counterparts when it comes to buying gifts.

Hampshire is the worst county in Britain for last minute Valentine’s Day sales, with Portsmouth by far the worst place in Britain for Valentine’s Day Johnny-come-latelys who leave it until the eleventh hour.

Nearby Winchester takes the second spot.

Out of the top 10 places in the UK for late sales on Valentine’s Day, only one city is in the north of England: York.

The data was collected by Tesco, which sells over one million Valentine’s bouquets each year.

Tesco Events flower buyer Susan Locke said: “This won’t do the romantic reputation of Brits any good at all. The last thing anyone wants on Valentine’s Day is to feel like an afterthought.

 “Northerners appear to be more organized when it comes to planning for Valentine’s day, but the women of Portsmouth won’t be too happy knowing that their men are the worst for leaving it until the last minute to buy gifts.”

The top 10 places with the highest number of specific Valentine’s purchases made after 5pm are as follows.

1.      Portsmouth

2.      Winchester

3.      Cambridge

4.      York

5.      Norwich

6.      Northampton

7.      Southend

8.      Reading

9.      Coventry

10.  Bournemouth

 

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