Chinese New Year now a big event for UK foodies

19 Feb 2015

It started out more than 100 years ago as a small cultural celebration by Britain’s Chinese communities, with the aim of promoting Chinese food in the UK. Since then Chinese New Year has grown to become a mainstream event enjoyed by foodies right across Britain, not only in restaurants but increasingly at home.

It started out more than 100 years ago as a small cultural celebration by Britain’s Chinese communities, with the aim of promoting Chinese food in the UK.

Since then Chinese New Year has grown to become a mainstream event enjoyed by foodies right across Britain, not only in restaurants but increasingly at home.

Interest in the event as a fixture on the UK culinary calendar has grown so much in the last 10 years that retail experts calculate Chinese food demand for the occasion to have grown by 1400 per cent.

For this year’s event, which starts on Thursday February 19, Tesco predicts the following authentic food sales uplifts on the previous Chinese New Year:

  • Noodles – sales expected to rise by 30 per cent
  • Microwaveable rice – up 20 per cent
  • Accompaniments such as sauces, prawn crackers, coconut milk plus authentic tinned vegetables such as bamboo shoots and horse chestnuts – up 20 per cent

Tesco Chinese food range buyer Henry Tao said: “Chinese New Year has grown spectacularly in popularity in recent years.

“Brits feel more confident in their ability to prepare authentic dishes, thanks to the huge number of celebrity chef cooking shows.

“And for the shoppers who want easier, prepared meal options the range has grown from about five dishes to 40 today. We also have an exclusive Chinese range created by Ken Hom.”

Tesco stocks more than 100 Chinese food products as well as 40 Chinese ready meals, including such classic dishes as crispy aromatic duck, crispy chilli beef, chicken and blackbean with egg, and kung po chicken and rice.

To help raise more awareness of the event Tesco will be launching a virtual fortune cookie on its Twitter account. Anyone who tweets @Tescofood between Thursday Feb 19 and Saturday Feb 21 will receive a virtual fortune cookie with a message.

 

ENDS

For more information please contact the Tesco Press Office on
01992 644645

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