Hundreds of branded products now cheaper at Tesco

8 Jan 2015

We are introducing simpler, lower, stable prices on hundreds of the nation’s favourite branded products.

  • Simpler, lower, stable prices introduced from 8th January
  • Hundreds of the nation’s favourite branded products are now cheaper at Tesco
  • Average price reduction of 25%
  • New lower prices will apply across all store formats

Tesco has today cut prices on hundreds of branded products in response to demands from customers for simpler, lower and more stable prices.

As part of the retailer’s plans to focus the business much more closely on customers and to listen to what customers want, many well-loved products from Hovis, Coca-Cola, Marmite and Tetley will now be cheaper at Tesco.

The move follows a series of changes the retailer has made over the last few months to invest in customers and improve the shopping trip.

Commenting on the changes, Tesco’s Chief Customer Officer, Jill Easterbrook said:

“We know that customers want to see changes in the way we serve them. One of the biggest things they’ve been saying is that they want prices which are simple, consistent and low. The changes we’re making today are a first step in that direction – and we’ve focused on many of the favourite brands customers choose every day.”

“We know that brands are important to our customers: they’re the products families don’t want to do without. So from today, customers will be able to buy many of their favourite products cheaper at Tesco – from Tetley Tea to Colgate Triple Action Toothpaste, Hovis White Bread to Kellogg’s Cornflakes.”

“We’re looking forward to hearing what customers think of these prices as we develop more plans to invest in our customers in 2015.”

Typical savings include:

Product Previous Price Now Price Cut %
Colgate Triple Action Toothpaste-100ml £ 1.39 £ 0.99 29 %
Farley’s Rusks- 4 months original-300g £ 2.30 £ 1.48 36%
Hovis Best of Both Medium white- 750g £ 1.00 £ 0.78 22%
Warburtons Crumpets- 6 pack £ 0.89 £ 0.68 24%
Hardy’s Stamp Shiraz Cabernet Sauvignon-75cl £ 7.49 £ 4.78 36%
Stella Artois 4x440ml £ 4.49 £ 3.54 21%
Branston Pickle-360g £ 1.30 £ 0.93 28%
Dolmio Original Bolognese Pasta Sauce-750g £ 2.60 £ 1.48 43%
Kellogg’s Cornflakes-750g £ 2.48 £ 1.98 20%
Marmite Yeast Extract- 250g £ 2.49 £ 2.35 6%
Nestle Shredded Wheat- 675g £ 2.39 £ 2.18 9%
Nutella Hazelnut Chocolate Spread-750g £ 3.75 £ 3.49 7%
Tetley soft pack 80 teabags-250g £ 2.29 £ 1.99 13%
Cadbury Chocolate Fingers-114g £ 1.39 £ 0.80 42%
Tunnock’s Milk Chocolate Caramel Wafer-8pk £ 1.59 £ 1.34 16%

Prices are live in stores and online from 8th January 2015.

Read a blog from Jill Easterbrook explaining the changes.