Rise in Brits buying single serving bottles of wine

18 Mar 2015

Concerns about portion control are having a pronounced effect on Brits’ wine drinking habits with a rise in sales of single serving bottles. In the last year shoppers have bought nearly one million more quarter bottles (18.75 cl) of wine from Tesco stores than they did in the previous year – equivalent to a 10 per cent rise in demand.

Concerns about portion control are having a pronounced effect on Brits’ wine drinking habits with a rise in sales of single serving bottles.

In the last year shoppers have bought nearly one million more quarter bottles (18.75 cl) of wine from Tesco stores than they did in the previous year – equivalent to a 10 per cent rise in demand.

The most popular wines are as follows:

·         Campo Viejo Tempranillo  18.7cl

·         J P Chenet  Merlot 18.7cl

·         Simply Pinot  Grigio 18.7cl

·         Blossom Hill    White Zinfandel 18.7cl

·         Hardy’s Stamp   Shiraz   Cabernet 18.7cl

Tesco wine buyer Ami Harmer said: “This is great news from a portion control point of view because it reveals that growing number of Brits are putting more thought into the amount of wine they are consuming.

“When buying a full sized bottle of wine there is always a temptation to finish the bottle. The smaller, single serve bottles of wine enable people to pour themselves a good glass and keep a close eye on the number of units they are consuming.”

The rise ties in with a boom recently for Brits buying ready mixed cocktails in cans which are now so popular they are one of the fastest growing area of the UK drinks industry.

Like the single serve wine bottle these canned cocktails offer anyone fancying a cocktail the opportunity of controlling their measures.

In this size Tesco sells 43 different varieties of wine.

 

For more information please contact the Tesco Press Office on
01992 644645

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