Tesco makes Christmas easy for customers in new festive campaign

9 Nov 2015

Retailer bases Christmas campaign on 'little helps' for customers

Tesco has put helping customers at the heart of its new Christmas campaign as it seeks to make the busy festive period easier for shoppers.

In a departure from the traditional long-running Christmas TV advert, Tesco’s fully integrated festive campaign will include several TV adverts which illustrate the ‘little helps’ on offer to customers in Tesco stores throughout the Christmas season.

The adverts will again feature Ruth Jones, star of TV hits Stella & Gavin and Stacey, as Mum, Jo, star of The Armstrong & Miller Show, Ben Miller as Dad, Roger and actor, Will Close, as son, Freddie.

The first two adverts will hit TV screens on Monday 9 November and will focus on the award-winning food on offer at Tesco this Christmas, from its delicious finest* range of quality Christmas favourites, to its festive Free From range, which this year will feature a host of traditional Christmas favourites.

Later adverts in the campaign will feature Tesco’s new party food range, which is designed to help any party hosts spend more time with their guests, as well as an advert highlighting Tesco’s helpful in store colleagues who will be helping customers with their Christmas shopping throughout the festive season.

Tesco Brand Director, Michelle McEttrick said:

“Christmas is a special time of year for many of our customers, so we’ll be making sure we do all we can to help them spend more time with friends and family over the festive season. Whether that’s great customer service from colleagues in store, our delicious party food that’s been developed to allow customers to spend more time with their guests and less time in the kitchen or our award-winning Free From food range, we’ll have everything covered this Christmas.”

Tesco will be unveiling a number of festive-themed ‘little helps’ for customers in stores and as part of its wider Christmas campaign in the run-up to the big day. Last week, the retailer advertised a position for the first ever Christmas tree light untangler to help relieve some of the stress associated with the Christmas season.

Client name and title:

Michelle McEttrick, Tesco Brand Director

Simon Brady, Brand Director

Tamara Duschl, Head of Brand Campaigns – Christmas

Kristy Hoad, Brand Campaign Manager - Christmas

BBH Creative Team: George Brettell, AK Parker, Matt Moreland, Chris Clarke

BBH Deputy Executive Creative Director: Caroline Pay

BBH Strategy Director: Lilli English

BBH Business Lead: Helen James

BBH Account Director: Cressida Holmes-Smith

Film Credits:

BBH Producer: Kristin Armstrong

BBH Assistant Producer: Alice Straker

Production Company: Rattling Stick

Director: Daniel Kleinman

Executive Producer: Johnnie Frankel

Producer: Johnnie Frankel

DoP: John de Borman

Post Production: The Mill

Editor/Editing House: Julian Tranquille/ Cut and Run

Sound: Phil Bolland/Factory 

For more information please contact the Tesco Press Office on
01992 644645

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