Tesco showcases Christmas food in biggest ever free tasting campaign


4 Dec 2015

Tesco today announced plans to showcase the quality of Christmas food - by launching its biggest ever product tasting campaign.

  • Tesco event thought to be largest food sampling campaign in UK retail history
  • Over 2.6 million customers set to be given free samples of Tesco’s Christmas food products
  • Campaign designed to help customers find new food ideas for the festive period

Tesco today announced plans to showcase the quality of Christmas food - by launching its biggest ever product tasting campaign.

The campaign will run from today right up until Christmas, with a range of Christmas products available for tasting at 600 of its Superstore and Extra stores across the country.

As part of the campaign, 270 of Tesco’s Extra stores and Superstores will even host their very own Christmas Food Festival, offering samples of products across Tesco’s entire Christmas range through specially themed displays.

Key products available for tasting during the campaign include:

  • Tesco’s range of party food, which has been specially designed to cook all at the same temperature, helping party hosts. 
  • Tesco finest* prosecco and elderberry crisps, which allow even designated drivers to enjoy some fizz.
  • Tesco FreeFrom profiteroles – made with the retailers’ first ever gluten free choux-pastry and designed to delight any gluten-free guest.

Jason Tarry, Tesco’s Chief Product Officer said: “We’re very proud of the quality of our Christmas food range this year so we wanted to help our customers to try some of the amazing new products we’ve developed. Buying something new can sometimes feel like a risk, especially if you’re entertaining guests, so we hope the tastings will help our customers to find exciting new products to enjoy.”

For more information please contact the Tesco Press Office on
01992 644645

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