Can you guess the egg-citing filling in Tesco's giant Help for Heroes Easter Egg?

18 Mar 2016

This Easter, Tesco has launched a ‘guess what’s in the egg’ competition to raise money for Help for Heroes.

Tesco created an exclusive Help for Heroes chocolate Easter egg in 456 of its Superstores and Extra’s stores across the UK donating all 100% profits to the charity.  

To celebrate the charitable egg, Tesco has designed a giant six foot replica which took centre stage in the foyer of its Sandhurst Extra store today.  

Customers are be able to guess all week what they think is inside the egg and whoever guesses correctly will win an annual family pass to top Merlin attractions including Thorpe Park, LEGOLAND and Chessington World of Adventures.

To enter all customers need to do is fill in a form and pop it into the entry box located at the customer service desk in Sandhurst Extra before 10am on Thursday 24th March. There will be a £1 voluntary donation to enter with all money raised going directly to Help for Heroes.

The winning customer will then be announced on Thursday 24th March at the stores Easter themed fun day in aid of Help for Heroes.  The fun day will include the big reveal of what is inside the egg along with face painting, a magician and special performances from members of the Help for Heroes band. 

Help for Heroes was founded in 2007 and provides direct, practical support for wounded, injured and sick Servicemen, women and Veterans and their families. The support ranges from grants to individuals to specialist support at one of Help for Heroes four Recovery Centres around the UK.

Becca Morris, wife of Veteran Steve Morris who served in the Royal Artillery and has been diagnosed with PTSD following two tours in Afghanistan, said:  “The support Help for Heroes has given Steve and the whole family is incredible. They have been a constant source of support and I don’t know where we’d be without them. The Easter egg is a great idea and we hope everyone buys one for the heroes in their own family.”

Robin Terrell, Chief Customer Officer at Tesco, said: “The work of Help for Heroes has touched many of our customers and colleagues. As part of our on-going commitment to the armed forces, we're honoured to be working with Help for Heroes and will be donating 100% of the profits from the sale of this egg to support the fabulous care they provide.”

Sean Fellows, Store Manager at Sandhurst Extra, said: “We’re delighted to be supporting Help for Heroes this Easter through our Help for Heroes chocolate egg and our ‘guess what’s in the egg’ competition. We hope our customers will really get behind the competition so we can raise as much money as possible for the charity.”

For more information please contact the Tesco Press Office on
01707 918 701

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