Imprinted roses with messages of love, means you can now really say it with flowers
11 Feb 2016
Romantics will really be able to ‘say it with flowers’ this Valentine’s Day thanks to printed roses which go on sale on Thursday. The single red roses, which will be sold exclusively by Tesco for £2.50 each, will each have the words ‘I love you’ printed in white ink on one petal.
Tesco flower buying manager Harriet Turnbull said:
“We want to help those customers who struggle to tell their loved ones how they truly feel.
“With ‘I love you’ printed on the petal of the rose, you can really say it with flowers.
“Flowers with printed messages are already very popular in Europe and America so this is a trial for us to see how well they go down with UK shoppers.”
Each of the roses is printed individually and the lettering is applied with tiny air pressured, paint dipped sponge which prints the message on the rose head.
The ‘I Love You’ rose will be on sale in 170 Tesco stores across the UK.
Note to editors:
Other Tesco Valentine’s Day roses offers are as follows:
SINGLE RED ROSE £2.00
RAINBOW SINGLE ROSE EACH £2.50
SINGLE ROSE £3.00
FINEST SINGLE RED ROSE EACH £4.00
ROSE IN A BOTTLE £3.50
DOZEN ROSES £5.00
PREMIUM DOZEN ROSES EACH £10.00
DOZEN LUXURY ROSES £15.00
Tesco sells more than seven times the amount of roses in the three days leading up to Valentine’s Day than it does in a regular week.
The head size of Tesco’s luxury finest* Naomi roses are up to three times as large as regular varieties.
Bouquets bought from tesco.com online service are guaranteed for up to eight days.
For more information please contact the Tesco Press Office on 01707 918 701
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