Tesco to bring back classic doll Sindy - with a 21st century makeover

13 Sep 2016

Sindy, one of Britain’s most iconic toys, is making a comeback after being given a 21st century makeover by Tesco.

The glamorous doll has been revamped exclusively by Tesco which has made her seven inches taller with a fresh new look.   

Sindy was, for many years, the UK’s best-selling toy delighting generations across the world after being launched in the early 1960s.  

Sindy’s fashionable clothes, popular accessories and playsets made her an iconic doll and 150 million were sold worldwide.

Tesco believes she can once again become a British favourite toy. 

Tesco head toy buyer Dawn Lavalette explained: “Sindy stood out from other dolls and her captivating, angelic look made her popular all over the world.

Now we’ve restored her beautiful and unique look and worked with our own top fashion designers to come up with a dazzling new range of clothes.

We also think that many mums out there who were fans of the original doll themselves will secretly want one too.”   

Besides her new 18 inch height Sindy will have a new, refreshed look with a set of 11 on-trend outfits for both day and nightwear, created by Tesco’s own top fashion designers.

The range will also include eight pairs of shoes including trainers, boots and sandals plus accessories for her hair and jewellery.

In addition, she will also have three friends – Zoe, Kate and Laura.

Dawn Lavalette added: “This is just the start of the Sindy revival and next year we will have a whole range of exciting additions for customers to add to their collection including more playsets and stylish outfits.”

 The new 18-inch high, free standing Sindy doll will cost £19.95 and launched on Monday September 5.

 ENDS

Note to editors:

Tesco has licensed the Sindy brand from its Exeter-based owners and creators Pedigree Toys.

 A brief history of Sindy

1963 – Sindy launched with first outfit called The Weekender – a very Mod-ish ensemble with top in Union Jack-inspired red, white and blue.

1965 – Sindy gets a guitar-playing boyfriend called Paul, believed to have been based on Beatle Paul McCartney.

1966 – Little sister Patch is launched.

1968 – Two more friends join the gang – Vicki and Mitzi.

1971 – Sindy is remodelled.

1975 – A styling head is introduced with hair that can be washed, set and even shampooed.

1975 – A fully-jointed, active body arrives dressed as a ballet dancer.

1976 – Sindy Scenesetters are launched – a range of settings for her to live in.

1981 – She gets her own three floor mansion complete with roof garden and outdoor lift

1986 – Sindy gets a new face and a brighter smile.

1989 – Free Wheelin’  Sindy arrives – on roller-skates.

1991 – Smash Hit Sindy sees a look that echoes the pop stars in the music charts.

2005 – Sindy Petite is launched making her the world’s smallest fashion doll

2007 – The last 11-inch Sindy doll  is launched.

For more information please contact the Tesco Press Office on 01707 918 701    
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