The Nation's Favourite Pancake Revealed- It's The Traditional Lemon and Sugar
9 Feb 2016
With the nation set to make millions of pancakes today, Tesco has been touring the nation to find Britain’s most popular pancake. It can now be revealed that 52%* of us flip out about the traditional lemon and sugar pancake..
Tesco were on the quest to find the nation’s most palatable pancake and yesterday hosted its very own pancake pop-up station in five of its stores across the UK.
The pop-ups, located at New Malden, Gorton, Exeter Vale, Longton and Chester Broughton Extra stores offered customers three pancake flavour combinations to choose from.
The pancakes included ‘The Traditional’ (lemon and sugar), ‘The Indulgent’ (Nutella and strawberries) and ‘The All American’ (maple syrup and bacon).
Whilst the good old British lemon and sugar pancake came out the overall winner, 60% of customers in the South actually chose the All American as their outright winner enjoying the sweet and savoury flavour combinations.
Brian Jackson, Head of Buying at Tesco, said, “Shrove Tuesday is a great time to get creative in the kitchen and experiment with a range of different flavour combinations. It’s great to see, however, that you still can’t beat the simple lemon and sugar pancake, so no matter what your cooking skills are this Shrove Tuesday there really is a pancake for everyone to make and enjoy!”
For more recipe ideas visit, https://realfood.tesco.com/subcategorylanding/pancake-day.html.
For more information please contact the Tesco Press Office on 01707 918 701
We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.