Unique collectible LEGO toy created for Tesco to help kids celebrate Easter

10 Mar 2016

A limited edition Easter-themed LEGO toy created as a healthy alternative present to chocolate eggs is to go on sale at Tesco – but only for a few weeks.

The one off ‘Easter Painting’ toy has been made exclusively for the supermarket and is likely to become an instant collector’s item for the huge number of LEGO fans in the UK.

The building kit aimed at the seven and upwards age group features children in a typical Easter kitchen scene painting eggs.

Tesco toy buyer Miranda Applegate said:

“For many children Easter is all about receiving and eating chocolate eggs so we wanted to help parents by creating an inexpensive, healthy alternative.

“Not only will it get the kids away from eating too much chocolate, it will also help channel their creativity during the school Easter holidays.

"Only a limited number have been made so customers should hurry if they'd like to pick one up!”

LEGO, which began making toy building bricks in 1949, is the UK’s  most popular toy manufacturer.

Miranda Applegate added:

“For such a world-renowned toy making giant such as LEGO to make an exclusive toy for Tesco shoppers is a real honour and we’re sure they will prove to be very popular.”

The Easter Painting toy costs £6 and will be available in more than 650 stores across the UK. It also comes with its own Easter themed special box in which to house the toy.

For more information please contact the Tesco Press Office on 01707 918 701
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