Developing the new food of love…a heart-shaped burger

12 Feb 2018

Traditionally it’s oysters and steaks that are chosen as the food of love to be served on Valentine’s Day.

But this year these two romantic culinary staples may have to make way for something far more direct – heart-shaped burgers, on sale exclusively at Tesco today.

The limited edition finest* 6oz Scotch beer burgers, which will only be on sale until Valentine’s Day, will be available in around 500 of the supermarket’s stores.

This is the latest example of Tesco working with its suppliers to bring customers a new take on top products, including miniature avocados, star-shaped butternut squash bites and straight croissants. 

Tesco meat counters buyer Alex Edwards said:

“These unique heart-shaped burgers are perfect for those wanting to give a special message when they cook for their loved one on Valentine’s Day.

“We’ve worked closely with our suppliers to come up with a fun and unique romantic take on one of the UK’s most popular foods.

“We don’t think there is a better way of literally putting your heart on the plate!”

Cooking a romantic meal for two is still one of the most popular ways to spend Valentine’s Day with oysters and steaks topping the Tesco sales for the most popular food.

Last year demand for oysters rocketed by nearly 70 per cent for Valentine’s against an average shopping week while sales of steak soared by nearly 60 per cent in the same time period.

The burgers will be sold on Tesco meat counters for £1.30 each.

ENDS

Note to editors

As part of its wider Valentine’s Day offer, Tesco is serving up a romantic dine-in experience with a special Valentine’s Day Meal Deal for £20 which includes:

  • Any two mains
  • Any two sides
  • Any two desserts
  • A bottle of champagne, Prosecco or wine, or a box of chocolates.

Main dishes include juicy Stirloin Steak, ultimate Lobster Mac and Cheese, or a veggie tart with goat’s cheese and caramelised onion.

Sides include a selection of vegetables with herb butter or triple cooked chips.

Desserts include the Tesco finest* Raspberry and Prosecco Heart Torte or finest* Chocolate and Salted Caramel Roses.

Drinks include Andre Carpentier Champagne, Tesco finest* Pignoletto, Tesco finest* Faugeres, and Tesco finest* Monteforte Pinot Grigio.

For those looking for fizz to celebrate, Tesco has also recently been awarded Multiple Champagne and Sparkling Retailer of the Year at the 2018 Drinks Retailing Awards, with recognition for its growing range of premium Champagne and Sparkling products. More here: link TBC

 

For more information please contact the Tesco Press Office on 01707 918 701    
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