New range of cold-pressed juices reclaiming wonky fruit and veg to exclusively launch in Tesco
1 May 2018
A new range of cold-pressed juices, using wonky fruit and vegetables that may otherwise have gone to waste, has exclusively launched in Tesco.
Included in the range, called Waste NOT, will be surplus apples, beetroot, strawberries and watermelon that fall outside produce specifications.
At £1.50 per 250ml bottle, the range will undercut the cold press juice drink market and it is hoped that within the first 12 weeks of going on sale that they will save around 3.5 tonnes of surplus/waste fruit and vegetables.
The range features the following drinks:
- Orange, Carrot and Apple
- Orange, Beetroot and Apple
- Apple, Watermelon, Strawberry, Cucumber and Mint
- Orange, Apple, Celery and Spinach
Tesco prepared fruit buyer Jo Batty said:
“These delicious juices are the latest way that we are helping tackle food waste by ensuring as much of the crop as possible gets used.
“The fruit and vegetables being used in the range falls outside the specifications for fresh produce and although they might not be flawless to look at they still offer shoppers a great taste.
“This is the juicing way of giving these imperfect fruit and vegetables a second chance!”
All of the fruit and vegetables in the drinks will be cold-pressed – which involves squeezing the juice in small batches instead of heat pasteurising it.
Putting the juice under high pressure in this way maintains the freshness of the product.
The Waste NOT range, which has been created by two of Tesco’s major produce suppliers, G’s and AMC, will be sold in about 350 Tesco stores across the UK.
Mike Bullock of Waste NOT said:
“Around 50 per cent of celery is discarded in the UK, before it even gets past the farm gate, beetroot deemed too large or small is rejected.
“It’s the same with oranges that are ‘ugly’ on the outside but still beautiful and juicy on the inside. What a waste! We couldn’t sit by and watch all this healthy produce be put in the bin.
“The solution was literally staring us in the face and Waste NOT is our way of using what’s beautiful on the inside (where it matters) and sharing what tastes good, feels good and is doing good. It’s our way of helping the planet.”
The drinks, which will be sold in bottles made from 30 per cent recycled plastic, will sit in the fresh produce aisle.
Note to editors
Tesco is proud of its action on tackling food waste. Other recent food waste initiatives by Tesco include:
- Perfectly Imperfect
In March 2016 Tesco launched its ‘Perfectly Imperfect’ range of wonky fruit and vegetables – using produce that falls outside of our specifications to offer to customers at lower prices.
The range, which includes apples, pears, potatoes, parsnips, cucumbers, courgettes, strawberries and frozen mixed berries, benefits suppliers and has proved exceptionally popular with customers.
- Crop flushes
In spite of our advanced forecasting and ordering systems, at certain times of the year we have to manage crop flushes, or ‘bumper crops’.
Last summer there was an unexpected bumper crop of strawberries and we worked with our suppliers to make sure none went to waste by selling them at market-leading prices in kilo boxes.
- Community Food Connection
In 2016 we launched Community Food Connection. This is a programme in partnership with food redistribution charity FareShare and social enterprise FoodCloud which connects Tesco stores to local charities and community groups allowing us to redistribute food that’s leftover at the end of the day.
For more information please contact the Tesco Press Office on 01707 918 701
We are a team of over 450,000 colleagues dedicated to serving shoppers a little better every day.