Tesco boosts vegan Christmas range as plant-based food becomes biggest culinary trend of 2018

10 Dec 2018

With veganism the fastest growing culinary trend of 2018 Tesco has increased its range of plant-based Christmas dinner centre-piece dishes.

In 2018, demand for chilled and frozen vegan food at Tesco has soared by more than 50 per cent, helping to swell the UK meat free market to £310 million.

As a result, Tesco has not only doubled its vegan festive main dish offering but has also now launched its first ever vegan party food lines as well as a Christmas vegan sandwich.

The vegan Christmas centre piece dishes are:

  • finest* Roasted Vegetable Galette which encases roast carrots, parsnip and squash with spiced mulled wine in a black pepper and thyme pastry
  • finest* Cauliflower Wellington which is flavoured with turmeric and covered in a festive spiced sauce and wrapped in golden puff pastry
  • Festive Stuffed Butternut Squash* filled with tangy beetroot and apple and finished with a crunchy pumpkin and sunflower seed topping
  • Festive Nut Roast made with carrots, pecan nuts, peanuts, maple sauce, cranberries and spices in a mulled wine and cranberry sauce

With the festive party season coming up the supermarket is launching finest* Thai Inspired Butternut and Lemongrass Rolls as well as Bubble and Squeak Bites.

Other vegan party food treats will include Moroccan spiced cauliflower, sultana, and harissa rolls, roasted butternut rolls seasoned with spiced pearl barley and herbs, and katsu rolls featuring katsu curry vegetables and a katsu crumb topping.

Tesco’s Wicked Kitchen range will also launch a festive vegan sandwich in December – a Bubble and Squeak special featuring spiced potato and veg style fritter with chestnut stuffing, tangy cranberry chutney and crisp red cabbage.

A year ago Tesco appointed chef Derek Sarno as Director of Plant Based Innovation to oversee the creation of its own Wicked Kitchen vegan food label.

Derek said:

“People looking for plant centred options for holiday meals no longer need to worry about being considered an afterthought at the Christmas dinner table or party.

In fact the only thing they’ll need to consider is making sure these mouth-watering dishes don’t get snatched from under their noses by other guests.

“From party food treats to doubling the amount of veg centre pieces, vegans have never had more choice at Christmas than now, how wicked is that!”

Tesco’s Christmas new range follows the successful launches of ground-breaking products by European plant-based food brands Oumph! and Vivera earlier this year.

In September, Wicked Kitchen won PETA's 2018 Vegan Food Award for ‘Best Vegan Range’.

ENDS

Note to editors:

Tesco’s vegan journey in 2018:

Jan – The launch of Wicked Kitchen with 20 plant based meals, sandwiches and salads

March – Swedish vegan experts Oumph! launch three products at Tesco - all made from a soya-based meat alternative

May – Dutch vegetarian/vegan manufacturer Vivera launches the UK’s first ever vegan steak at Tesco as well as a range of other foods

September – Oumph! extends its Tesco offering and introduces a chilled vegan pizza to UK high street stores

October – Wicked Kitchen launch an additional 26 foods including the UK’s first vegan sausage roll

November –Launch of Tesco’s first ever vegan party food lines. Launch of Beyond Burger exclusively at Tesco.

  • The UK meat free market was valued at £310 million by Kantar Worldpanel, Feb 2018.
  • The Festive Butternut Squash is available through Tesco’s Festive Food to Order service.

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