Turkey or goose? Sprouts or no sprouts? Tesco’s campaign sparks a national debate about how the nation does Christmas.


6 Nov 2018

Tesco has launched its 2018 Christmas campaign with the first in a suite of TV adverts airing on ITV One on Tuesday evening (Tuesday 6 November). The ‘However you do Christmas, everyone’s welcome at Tesco’ campaign, created by BBH London, celebrates the many debates, rituals and routines that make Christmas what it is for people up and down the country.

Tesco has launched its 2018 Christmas campaign with the first in a suite of TV adverts airing on ITV One on Tuesday evening (Tuesday 6 November). The ‘However you do Christmas, everyone’s welcome at Tesco’ campaign, created by BBH London, celebrates the many debates, rituals and routines that make Christmas what it is for people up and down the country.

Building on the success of last year’s adverts, the new campaign shows a number of families and friends uniting and embarking on the most established of seasonal get-togethers – and debating our traditional differences.  Each point of view is delivered from a different person in a different household, making up one continuous debate.

The campaign, which uses a composed version of Fleetwood Mac’s hit, ‘Go Your Own Way’, will run throughout November and December, setting up the idea of “However you do Christmas”. Exploring how different people celebrate Christmas, there is a special focus on how the nation enjoys food and drink, from the main Christmas dinner to desserts and Christmas tipples.  The adverts showcase a selection of Tesco’s Christmas offering including Tesco Finest Free Range Turkey, Tesco Finest Belgian Chocolate & Caramel Trees and Tesco Finest Premier Cru Champagne.

Whether you’re in the 66% of people who go for sprouts, the 38% who love a Yorkshire pud or maybe you’re in the 8% who add ketchup to their Christmas Dinner. The campaign shows that however you do Christmas, Tesco has got it covered with quality food and drink throughout the season, whatever your budget.

Alessandra Bellini, Tesco Chief Customer Officer said:

“We know our customers each have their own Christmas traditions to help them celebrate. Whether it’s choosing turkey or goose, a full vegetarian or vegan option or having Yorkshire puddings with Christmas dinner, this year our campaign celebrates the festive favourites and little quirks that make Christmas so special.

We want our customers to know that however they do Christmas, and no matter what they need, Tesco can help.”

Tom Drew, BBH Creative Director on Tesco said:

“Tesco can truly tell the story of the nation’s Christmas and how brilliantly diverse it is. There’s no wrong way to do Christmas.”

The first of Tesco’s TV adverts, directed by comedy director Randy Krallman and produced by Smuggler, can be seen here and in cinemas nationwide. The campaign is supported by print and OOH, shot by photographer Myles New as well as social, digital, radio and in-store assets. The media planning and buying was handled by MediaCom UK.

 

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Notes to editors:

 

Film Credits:

Client name and title: Emma Botton - UK Marketing Communications Director,

Ben Sherburn - Head of Campaign, Emma Brannon - Campaign Manager, William Botterill - Campaign Manager, Maria Coyle - Campaign Assistant, Zara Heal - Campaign Assistant.

BBH Creative Team: Alex Sattlecker & Linda Weitgasser & Psembi Kinstan

BBH Creative Director: Tom Drew

BBH Head of Art: Daryl Corps

BBH Strategy Director: Simon Gregory

BBH Managing Director: Karen Martin

BBH Business Lead: Samantha McLeod

BBH Senior Account Director: James Rice

BBH Account Director: Josephine Kiernan

BBH Strategist: Lucy Moody & Flo Robertson

BBH Account Executive: Elliot Falconer

BBH Producer: Nicole Southey

BBH Assistant Producer: Fatima Kried

BBH Assistant Producer: Rory Reames

BBH Business Affairs: Aimee Head

Production Company: Smuggler

Director: Randy Krallman

Producer: Gustav Geldenhuys

DoP: Erik Wilson

Production Manager: Jacqui Pringle

Production Co-ordintor: Emily Meyjes

Cast Co-ordinator: Kelly Brown

Casting Director: Ali Fearnley

Location Manager: Martin Wady

Editor/Editing House: Tim Thornton-Allan / Marshall Street

Post Production: The Mill

Sound: Factory / Jon Clarke

Music Production Company: SIREN

Music Arrangement: Alex Baranowski

Music Producer: Sean Craigie-Atherton / Josh Gibbard

Music Supervision: The Most Radicalist Black Sheep Music

 

Print Credits:

Client name and title: Emma Botton - UK Marketing Communications Director,

Ben Sherburn - Head of Campaign, William Botterill - Campaign Manager, Zara Heal - Campaign Assistant.

Photographer: Myles New

Photographer’s Agent: Rare by Trayler

Typographer: Oli Frape

BBH Producers: Rachel Wickham & Sarah Tooley

BBH Assistant Producers: Mercedes Januszczak & Tom Burns

BBH Head of Design: Rob Wilson

BBH Designer: Kylie McLean

BBH Creative Director: Tom Drew

BBH Head of Art: Uche Ezugwu

BBH Creative Team: Richard Prentice & David Adamson

BBH Strategists: Lucy Moody & Flo Robertson

BBH Strategy Director: Simon Gregory

BBH Managing Director: Karen Martin

BBH Business Lead: Samantha McLeod

BBH Senior Account Director: James Rice

BBH Account Director: Josephine Kiernan

BBH Account Managers: Charlotte Woods & Tabitha Merritt

BBH Account Executive: Elliot Falconer

 

Social credits:

Client name and title: Emma Botton - UK Marketing Communications Director, Alastair Berry - Head of Content, Megan Ash - Lead Seasonal Content Manager, William Botterill - Lead Campaign Manager for Seasonal

Edit House - Black Sheep Studios
Editor - Will Brown
Animation - Chris Egglestone

BBH Creative Director: Tom Drew

BBH Head of Art: Uche Ezugwu

BBH Creative Team: Josh Croston & Danill Liakh

BBH Account Director: Andrew Wright

BBH Account Manager: Charlotte Woods

BBH Account Executive: Elliot Falconer

BBH Strategy Director: Simon Gregory

BBH Strategists: Lucy Moody & Flo Robertson

BBH Producer: Richard Atkins

BBH Assistant Producer: Fatima Kried

BBH Editorial: James McComb

 

Exposure (where is this work running, country and media type):

UK - TV, VOD, Cinema, Social & digital, OOH, Print and radio.