UK’s first zero alcohol stout to launch as demand for low and no alcohol beer and cider soars

10 Sep 2018

Britain’s growing number of low and no alcohol beer and cider drinkers will have far more choice from next week.

Among 11 beers and ciders being launched by Tesco today (Monday Sept 10), will be the UK’s first ever no alcohol stout, as well as zero alcohol versions of the country’s fastest growing beer, Estrella Damm.

Also being launched by the supermarket will be Raspberry Blitz, the UK’s first ever zero alcohol sour beer, brewed by craft beer giants BrewDog.

In the last year, Tesco has seen demand for low and no alcohol beers grow by more than 30 per cent.

Tesco beer buyer Dom Hill said:

“Low and no alcohol beer is soaring in popularity and that is down to a major improvement in the taste, quality and varieties that are now available.

“However as the market has grown, low and no alcohol drinkers have become more discerning so we are constantly looking at how we can improve the product range.

“We’ve been working with top British and international brewers and will now have low and no varieties of not only lager but ale, stout, craft beer as well as Premium quality cider.”

Last year Tesco sold more than 24 million bottles of no and low alcohol beer and this year it expects sales to grow even further by 30 per cent.

Added Dom Hill:

“In recent years there have been great improvements in quality with many breweries using far better ingredients in order to create brews that are as good as their alcoholic cousins."

ENDS

The full list of new low and co alcohol beers and ciders is as follows:

  • Big Drop Non Alcoholic Stout – 330ml bottle £1.30
  • Big Drop Non Alcoholic Pale Ale – 330ml bottle £1.30
  • Adnams Ghost Ship – 500ml bottle £1.30
  • Infinite Ale Session 0.5% - 330ml four-pack cans £4.50
  • Estrella Damm – Free Damm 0.0% - 330ml four-pack cans £3
  • Heineken 0.0% 330ml can £1
  • Brew Dog Raspberry Blitz – 330ml four-pack cans £4.50
  • Sheppy’s Low Alcohol Classic Cider 500ml bottle £1.30
  • Kopparberg Blueberry and Lime Cider – 500ml bottle £1.30
  • Kopparberg Strawberry and Lime Cider – 4x330ml bottles £3.60
  • Rekorderlig Premium Strawberry and Lime 0.5% Cider – 500ml bottle £1.30

For more information please contact the Tesco Press Office on 01707 918 701    
We are a team of over 440,000 colleagues dedicated to serving customers a little better every day.