
Food redistribution
Our customers want to lead healthier lives with 77% asking for our help to eat more healthily.
of adults in England are obese
of adults in England are overweight
of customers want to eat more sustainably, but are unsure of how to do this
“We believe passionately that affordable, healthy and sustainable food choices should be accessible to everyone – whoever they are, wherever they live, whatever their budget.”
Tesco extends healthy food ambitions
Healthy diets depend on everyone having access to healthy food. Our priorities reflect this:
Making products healthier and more sustainable without compromising taste
Removing barriers to help customers make healthier choices
Making it easy for customers to make healthier, more sustainable and affordable choices
Working together to support healthy and sustainable diets for everyone (link to key partner stakeholders, including British Nutrition Foundation, Bite Back Food Foundation
A history of our food journey
We were the first UK retailer to put nutrition information on the front of packs, based on Guideline Daily Amounts. In 2014 we added traffic light labelling.
We added traffic light labelling to Guideline Daily Amounts.
Free Fruit for Kids started. Since then we have given away 100 million pieces of fruit.
'Helpful Little Swaps' launches to encourage customers to try healthier alternatives to family favourites at the same price.
Tesco was the first retailer to reduce sugar in its own-brand drinks to below the Soft Drinks Industry Levy. Since 2018 we have removed 52 billion calories from food without compromising taste and will reduce another 50 billion by 2024. 50% of ready meals now contain at least one of our 5 a day com
We launched 'Fresh 5' - fantastic offers on 5 lines of fresh fruit and veg, which change every two weeks and make it more affordable for customers to eat more fruit and veg.
Tesco became the first UK retailer to publish annual sales of plant-based protein as a percentage of overall protein, so we can track our progress. In partnership with WWF, we launched the Sustainable Basket metric to understand the environmental impact of popular food items. We are now 11% of the