Health and Diets

Helpful little swaps sign

Seven out of ten families say they think supermarkets should do more to help people make healthier choices. Our customers and colleagues face many challenges when trying to choose healthier options.

They may lack information or the time to find better choices, feel they can’t afford them, or simply don’t like the taste. Our health programme is built on in-depth insight into these barriers, and our approach is about making the healthy option easy and enjoyable through helpful actions and advice.

Healthier Products
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Innovation in plant-based food
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