Helping Customers

We work to make it easy for our customers to reduce food waste in their homes while saving money. To achieve this, we have introduced a range of product and packaging innovations to help customers keep food fresher for longer at home and provided handy tips through our No Time for Waste Challenge.

Many customers have told us that they assess their fruit and vegetables by the look of the product rather than the ‘Best Before’ date code on the packaging. In response we removed ‘Best Before’ dates from over 180 fruit and vegetable lines to help customers reduce food waste in the home. We continue to work with WRAP, the charity encouraging sustainable resource use and water minimisation, to help incorporate this change into industry guidance on fresh produce labelling.

The COVID-19 pandemic has led to a dramatic change in the nation’s food habits, with research showing that food waste actually went down in UK households, with more of us finding ways to use our leftovers and more of us cooking from scratch. We decided to run a new trial, in partnership with Hubbub, to help families build on these changes and further reduce household food waste.

During a six-week trial, 53 households across Britain tested a series of interventions, from help with meal planning to leftover-inspired cooking sessions with professional chefs. We measured which interventions and messages had the most impact, as well as the more personal benefits the families saw as a result, such as how much money they saved and enjoyment from spending more time eating together as a family.

Each week, on average, there was a decrease of 1.46kg per household in edible food waste (76%). Two thirds of participants (62%) said that they spent less money on food since the start of the campaign. Of those who said they saved money, we saw an average reported saving of £16.50 per week. To find out more about the pilot and to explore ways in which you can also reduce your food waste at home, visit the Tesco ‘No Time for Waste’ website.