Farming and sustainable agriculture



of the way towards halving the environmental impacts of the average UK basket


cage-free eggs by 2025


of key suppliers have robust on-farm biodiversity improvement plans

Customers want great products at great value, and it’s our job to deliver this.

We are committed to providing our customers with quality products that meet the highest safety standards. Beyond product safety, we believe that healthy, sustainable products should be affordable to all and we want to give customers peace of mind that the products they buy from us, no matter the range, are sourced with respect for the environment and people.


Farmer with herd of cows

Supporting farmers

Animal welfare

Sustainable Agriculture