Talking Shop

Alan Wragg

Alan Wragg
Category Technical Director for Tesco

Alison Horner

Alison Horner
Chief People Officer

Amanda Sankey

Amanda Sankey
Product Development Manager

Andrew Boyle

Andrew Boyle
Development Project Manager

Andrew Yaxley

Andrew Yaxley
CEO Ireland

Angela Porter

Angela Porter
Head of Brand Advertising

Anuradha Chandra

Anuradha Chandra
Programme Specialist, UNICEF UK

Barbara Young

Barbara Young
Chief Executive, Diabetes UK

Beatrice Forrester

Beatrice Forrester
Trainee Buyer

Benny Higgins

Benny Higgins
CEO Tesco Bank and Group Strategy Director

Carmel McConnell

Carmel McConnell
Magic Breakfast Founder

Chris Monticolombi and Taiwo Omisore

Chris Monticolombi and Taiwo Omisore
Members of our Young People’s Panel

Dan Jago

Dan Jago
Group Wine Director

Georg Fischer

Georg Fischer
CEO Tesco Malaysia

Hannah Cornick

Hannah Cornick
Head of Opportunities for Young People

Helen Dwyer

Helen Dwyer
Buying Manager

James Stephen

James Stephen
Aberdeenshire TSDG dairy farmer and Committee Chairman

Jill Easterbrook

Jill Easterbrook
Group Business Transformation Director

John Christie

John Christie
CEO Tesco Lotus

Judith Nelson

Judith Nelson
UK Personnel Director

Karen Tonks

Karen Tonks
Tesco Company Nutritionist

Kelcey Hwang

Kelcey Hwang
Team Leader - Corporate Social Responsibility Team of Tesco Homeplus

Kevin Doherty OBE

Kevin Doherty OBE
Project Director Group Processes

Laura Carter

Laura Carter
Service Manager, Manchester Metro

Laura Jewell

Laura Jewell
Product Development Manager

Linda Cregan

Linda Cregan
CEO, Children’s Food Trust

Lindsay Boswell

Lindsay Boswell
CEO FareShare

Luke Hickton

Luke Hickton
Innovation Team

Mark Little

Mark Little
Head of Food Waste Reduction

Martina Milburn CBE

Martina Milburn CBE
CEO of The Prince’s Trust

Michael Fallon

Michael Fallon
Defence Secretary

Mike Baess

Mike Baess
Tesco Food Writer

Mike McNamara

Mike McNamara
Chief Information Officer

Nick Clegg

Nick Clegg
Leader of the Liberal Democrats and Deputy Prime Minister

Paul Jones

Paul Jones
Head of Design

Paul Morris

Paul Morris
Customer Communications Director, UK Marketing

Paul Ritchie

Paul Ritchie
CEO Tesco China

Paul Wilkinson

Paul Wilkinson
Head of Technology Research at Tesco Labs

Pornpen Nartpiriyarat

Pornpen Nartpiriyarat
Head of Trading Law and Technical, Tesco Lotus

Rachel Bushby

Rachel Bushby
Early Careers Programme Manager

Raymond Blanc

Raymond Blanc
Chef

Rebecca Shelley

Rebecca Shelley
Group Communications Director

Robert Folly

Robert Folly
Store Manager

Robin Terrell

Robin Terrell
Chief Customer Officer

Sarah Mackie

Sarah Mackie
Head of Local Sourcing

Simon Belsham

Simon Belsham
Managing Director, Grocery Home Shopping, Dotcom

Simon Hay

Simon Hay
Chief Executive - dunnhumby

Tom Hind

Tom Hind
Group Agriculture Director

Tracey Clements

Tracey Clements
Community & Customer Experience Director

Trevor Masters

Trevor Masters
CEO International

19 July 2013

Love Every Mouthful

By Chris Bush

Chris Bush

Tesco is a grocer. We are all about food. It’s what we think about, talk about, obsess about. On Monday we are launching our food campaign, Love Every Mouthful, marking a new way of talking about food with our customers.

So much care goes into the food we produce, from our thousands of experts around the business to our fantastic suppliers. Every day, I see the thought and effort that goes on behind the scenes to source and deliver the best for our customers.

We sell more food than anyone else in the UK and our passion for it has always been part of our DNA but we have probably not talked about it enough. It’s more important than ever that our customers know where their food comes from and about the dedication and energy that goes into the growing, tasting, picking and packing.

So Love Every Mouthful is about passion for food whether you produce it, sell it, cook it or eat it, from the simple everyday pleasures to the adventurous treats.

It’s our way of celebrating food in all its glory. We all lead busy lives and it’s easy to lose touch with what food is really about. It’s not just a fuel. It’s a daily pleasure, something to savour and to share. We’re encouraging the nation to relish every mouthful and every mealtime. We’re celebrating our national obsession with food and focusing on fresh, British, seasonal produce.

Strawberries ad

We began working on Love Every Mouthful last year. Our Finest beef steaks and joints are now matured for 28 days, we test over 20 varieties of strawberry every week to ensure only the sweetest end up on our shelves and all our strawberries, peaches and nectarines are now hand-picked and chilled within an hour of picking to keep them fresh – this is just a flavour of some of the things we’ve been doing. Of course at the heart of this work are our suppliers. We have been working hard to build better relationships with our farmers, lengthening contracts and bringing food closer to home.

As a business which dedicates itself to food, I haven’t seen as much excitement around our stores as I have with our preparations for Love Every Mouthful. That may be because it’s more than a campaign, it’s a chance for all of us to talk about the products and recipes we love, how we feel about food and the families and friends we share it with, about our traditions and celebrations, seasons and discoveries.

Our colleagues across the UK have been sharing their favourite meals and what they grow in their gardens – some of them are featured in our advertising campaign, along with our suppliers. Recipe cards featuring their favourite recipes will be in our stores.

At the front of many of those stores, you will see fresh produce and bakery and a focus on seasonal British food which our customers will be encouraged to taste.  If they have any questions, our colleagues will be on hand to help. On social media and on our Real Food website, from Monday, we’ll be sharing with customers how we get their food from farm to fork and celebrating the best food from across Britain, as well as ideas and recipes to get people cooking. There’ll be cook-along videos and films with our suppliers to show where products come from. You can join the conversation online on our Facebook page or tweet using the hashtag #LoveEveryMouthful.

Some of the people who have worked on the campaign, created with W+K, have explained it in their own words in this behind-the-scenes film. I hope you enjoy it.

Love Every Mouthful ad

Meet our contributors

Georg Fischer
James Stephen
Jill Easterbrook
Barbara Young
Michael Fallon
Raymond Blanc
Hannah Cornick
Mark Little
Anuradha Chandra
Carmel McConnell
Rachel Bushby
Robin Terrell

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