Anyone who has heard me in a store, in a meeting or giving a speech will know that one thing drives our decision-making at Tesco - a belief that our company is built around its customers. Everything this business has ever achieved has been delivered by a relentless focus on how we can make our customers' lives better and easier, bringing them products and services that might otherwise be inaccessible. But if you had looked at the job titles of our leadership team, you wouldn't necessarily have known that. Like most large consumer-facing businesses, our roles have been built around the way business has traditionally done things, not necessarily around the most important person for any retailer - the customer.
As customers' needs are changing, so are we. We're on a journey to reshape Tesco into a business which can lead retailing in the multichannel world. By putting the customer at the centre of our plans, we’re making the most of the exciting developments in digital technology to enable our shoppers to engage with Tesco however, whenever and wherever suits them. It's a very different approach to retailing, reflecting the very different world we live in today, and while it brings all retailers well-publicised challenges, we're incredibly excited about the opportunities it presents.
As we continue on that journey, now seemed like the right time for us to look at the structure of our leadership team and shape the roles of some of our most talented individuals on the things that matter most. Today we are announcing that we have created some new roles to ensure the team better reflects our strategy for building a better Tesco, and our unrelenting focus on the customer.
There are two new roles on our executive committee: Chief Customer Officer, which will be Jill Easterbrook, and Chief Creative Officer, a role which I've asked Matt Atkinson to take on. Both Jill and Matt are exceptionally talented individuals who have played a big part in some of the most important initiatives Tesco has carried out over the past few years, and will play an even bigger part in our ongoing work to transform the business over the years to come.
I don't know anyone who has a deeper affinity with, or understanding of, the Tesco customer than Jill. She has been with Tesco in a variety of key strategic roles since 2001, most recently in charge of our developing businesses where she had group level responsibility for Health and Wellbeing, Convenience and Connected Devices as well as executive responsibility for Dobbies, One Stop, Nutricentre and blinkbox and Tesco Mobile.
In her new role, Jill will oversee all our work to communicate with our customers, including our Group and UK marketing activities. It will be her job to ensure our offer is completely relevant for them, and to achieve the goal I have set of Tesco being loved by more of our customers more of the time. She will continue to run our emerging Health and Wellbeing businesses, including Nutricentre.
While Matt hasn't been at Tesco as long as Jill, many of the most significant recent initiatives in Tesco - from the launch of our hudl tablet computer to the relaunch of finest*, our refresh programme and our new approach to maximising the power of Clubcard in a digital world - have had his creative skills at their very heart. He is a truly creative individual and in his role as Chief Creative Officer I have asked him to work across the Group to inject that creative brilliance into new products and services. Right now, for instance, he is heavily involved in the launch of our current account and digital wallet, two very significant initiatives which we believe will reinforce the bond we have with our most loyal customers. Going forward he will develop our approach to innovation; identify and build new strategic partnerships and work with the businesses as a custodian of our brand to bring it to life for customers, colleagues and communities in our biggest projects.
Alongside these two exciting appointments we are making some other changes, as we build on the strength of our multichannel offer and accelerate our work in this vital area. Our Group multichannel director Robin Terrell will now run Grocery Home Shopping, General Merchandise - including online, connected devices, blinkbox and Telecoms, initially focusing on our most important market, the UK, but also developing blueprints for the wider group. Robin joined us a little over a year ago, as an established multichannel leader who played a big role transforming UK retailing at Amazon and John Lewis. He has already made a significant contribution to the business and how we think about providing a seamless experience for customers across all the channels available to them.
The UK is our largest market and to reflect this, alongside their group responsibilities both Robin and Jill are joining the UK leadership team, with accountability to Chris Bush for their UK responsibilities. They will be joined by Michael Holmes who has from scratch created our portfolio of in-store dining and cafe experiences. He will also take on Jill's existing remit for Dobbies and One Stop alongside his current role, working with Harris & Hoole, Euphorium and Giraffe.
This is not a traditional structure - it is the right one for a business set up to lead in the multichannel age, with the changing customer relationship at its heart. I'm fortunate in having the best possible team around me as we accelerate the pace of change in our business and I'm sure Jill, Matt, Robin and Michael, with Chris's capable UK leadership, will all play a huge part in driving that change in their new roles.