Talking Shop

Alan Wragg

Alan Wragg
Category Technical Director for Tesco

Alison Horner

Alison Horner
Chief People Officer

Amanda Sankey

Amanda Sankey
Product Development Manager

Andrew Boyle

Andrew Boyle
Development Project Manager

Andrew Yaxley

Andrew Yaxley
CEO Ireland

Angela Porter

Angela Porter
Head of Brand Advertising

Anuradha Chandra

Anuradha Chandra
Programme Specialist, UNICEF UK

Barbara Young

Barbara Young
Chief Executive, Diabetes UK

Beatrice Forrester

Beatrice Forrester
Trainee Buyer

Benny Higgins

Benny Higgins
CEO Tesco Bank and Group Strategy Director

Carmel McConnell

Carmel McConnell
Magic Breakfast Founder

Chris Monticolombi and Taiwo Omisore

Chris Monticolombi and Taiwo Omisore
Members of our Young People’s Panel

Dan Jago

Dan Jago
Group Wine Director

Georg Fischer

Georg Fischer
CEO Tesco Malaysia

Hannah Cornick

Hannah Cornick
Head of Opportunities for Young People

Helen Dwyer

Helen Dwyer
Buying Manager

James Stephen

James Stephen
Aberdeenshire TSDG dairy farmer and Committee Chairman

Jill Easterbrook

Jill Easterbrook
Group Business Transformation Director

John Christie

John Christie
CEO Tesco Lotus

Judith Nelson

Judith Nelson
UK Personnel Director

Karen Tonks

Karen Tonks
Tesco Company Nutritionist

Kelcey Hwang

Kelcey Hwang
Team Leader - Corporate Social Responsibility Team of Tesco Homeplus

Kevin Doherty OBE

Kevin Doherty OBE
Project Director Group Processes

Laura Carter

Laura Carter
Service Manager, Manchester Metro

Laura Jewell

Laura Jewell
Product Development Manager

Linda Cregan

Linda Cregan
CEO, Children’s Food Trust

Lindsay Boswell

Lindsay Boswell
CEO FareShare

Luke Hickton

Luke Hickton
Innovation Team

Mark Little

Mark Little
Head of Food Waste Reduction

Martina Milburn CBE

Martina Milburn CBE
CEO of The Prince’s Trust

Michael Fallon

Michael Fallon
Defence Secretary

Mike Baess

Mike Baess
Tesco Food Writer

Mike McNamara

Mike McNamara
Chief Information Officer

Nick Clegg

Nick Clegg
Leader of the Liberal Democrats and Deputy Prime Minister

Paul Jones

Paul Jones
Head of Design

Paul Morris

Paul Morris
Customer Communications Director, UK Marketing

Paul Ritchie

Paul Ritchie
CEO Tesco China

Paul Wilkinson

Paul Wilkinson
Head of Technology Research at Tesco Labs

Pornpen Nartpiriyarat

Pornpen Nartpiriyarat
Head of Trading Law and Technical, Tesco Lotus

Rachel Bushby

Rachel Bushby
Early Careers Programme Manager

Raymond Blanc

Raymond Blanc
Chef

Rebecca Shelley

Rebecca Shelley
Group Communications Director

Robert Folly

Robert Folly
Store Manager

Robin Terrell

Robin Terrell
Chief Customer Officer

Sarah Mackie

Sarah Mackie
Head of Local Sourcing

Simon Hay

Simon Hay
Chief Executive - dunnhumby

Tom Hind

Tom Hind
Group Agriculture Director

Tracey Clements

Tracey Clements
Community & Customer Experience Director

Trevor Masters

Trevor Masters
CEO International

5 March 2013

Listening to our customers in ‘real’ time

By Scott Deutrom

Scott Deutrom

A couple of years ago if someone had told me I was going to be MD of Clubcard TV, it would probably have conjured up visions of a TV channel promoting Tesco products to Tesco customers. But that’s not what Clubcard TV is about. We’re launching Clubcard TV today so that we can reward our customers with hundreds of movies and TV shows for free, programmes that we know they like to watch and that they can watch any time they like.

As a nation, we are passionate about watching movies and TV shows. We’ve been like this for years, ever since the TV became the centre piece in our living rooms.

What has changed dramatically is the choice we now have. Thirty years ago, there were four channels and you could know what most Britons were watching on any given night.

Today, families have more TV channels to choose from and can watch what they want when they want on a variety of devices – smart TVs, tablets, PCs, macs, mobiles. This kind of viewing has become central to family life because it means we no longer have to be tied down to the living room or schedules or worry about setting the record function.

We’re excited by what Clubcard TV can bring to our customers. It’s hassle free and there are no charges, contracts or subscriptions. All they need is a broadband connection. The content we’ve picked is specifically aimed at families and kids because we know this is what our customers want. We’re offering free access to great blockbuster movie favourites, a range of documentaries, dramas, comedies and children’s programmes. If customers want to watch the latest releases, they can do this through blinkbox. What we want is to make watching great entertainment as easy as possible. Our customers can make their TV entertainment fit with their busy family schedules, around the school runs, the commute to work or having friends round on a Saturday.

We have launched the service with Clubcard because it means we can know our customers better than anyone. It means we can be innovative in the way we bring our customers free movies and TV and use targeted advertising to support the service. By using Clubcard, we can look at what customers buy from us, what things they like, and then make an effort to target adverts that are more relevant to them. Better still, we can target adverts based on what our customers bought yesterday, we can show that we are listening to our customers in ‘real’ time.

We’re launching today with a great blend of programming that we know our customers will like and we will grow this collection over time as customers tell us what they want to see more of. This is just the start of our journey.

Meet our contributors

Rebecca Shelley
Georg Fischer
James Stephen
Jill Easterbrook
Barbara Young
Michael Fallon
Raymond Blanc
Hannah Cornick
Mark Little
Anuradha Chandra
Carmel McConnell
Rachel Bushby

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