Using Clubcard, we can keep a running total of a Clubcard customer’s spending with Tesco every month and each time they reach a cumulative £50 mark, we will reward them with 2p off a litre of fuel. Whether they spend £20 online, £20 in a big store a few days later and then £10 in a convenience store, the amounts add up and provided they use their Clubcard, we will credit them with 2p off every litre to spend when they want to.
Every gift we give this Christmas will have been specially chosen, sourced and delivered to make sure that it’s there to unwrap on Christmas morning. It’s a huge job to move millions of products and make sure that they are in store or ready to be delivered to our customers’ homes, it means doing billions of sums to work out who wants what and where. Luckily, we have computers to help us!
Last week we launched an online grocery shopping service for all customers in Bangkok. The new service will enable customers to order from over 20,000 grocery, fresh food and non-food products online for home delivery. It’s a really exciting milestone for our Thai business - watch the short film above for a behind the scenes look at the new service.
As the Chief Executive of Tesco Bank, creating the right culture in the bank has been my priority since we assumed full control of the business four years ago. Ultimately it is the culture of a business that transcends all other influences on how its customers are treated.
A couple of years ago if someone had told me I was going to be MD of Clubcard TV, it would probably have conjured up visions of a TV channel promoting Tesco products to Tesco customers. But that’s not what Clubcard TV is about. We’re launching Clubcard TV today so that we can reward our customers with hundreds of movies and TV shows for free, programmes that we know they like to watch and that they can watch any time they like.
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