We talk about a revolution in retail so much it has become a cliché. We are seeing change being supercharged by technology, with customers empowered with almost perfect information and infinite choice. Technology is putting more and more control in their hands and allowing them to organise the world around them in a way that suits their needs.
I joined Tesco as a bakery manager, when I was 21 years old. My career has taken me as far as China, given me the opportunity to manage our UK stores, oversee our internet retailing strategy and lead our business in Central Europe and Turkey, which is my current role. I have seen first-hand what type of opportunities Tesco can provide young people, as they make their first tentative step onto the career ladder.
Using Clubcard, we can keep a running total of a Clubcard customer’s spending with Tesco every month and each time they reach a cumulative £50 mark, we will reward them with 2p off a litre of fuel. Whether they spend £20 online, £20 in a big store a few days later and then £10 in a convenience store, the amounts add up and provided they use their Clubcard, we will credit them with 2p off every litre to spend when they want to.
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Getting ready for St George’s Day? We’ve lowered the price of the Great British Breakfast #StGeorgesDay #Tesco http://t.co/cvre0hJ4gT