23 May 2013
Providing over two million meals to hundreds of thousands of people in the UK over the Christmas period
Our work with food charities began in Poland over ten years ago. At Easter, Christmas and when children go back to school, our colleagues have been organising food collections in partnership with the Federation of Polish Food Banks.
In 200 stores throughout Poland we collected a total of 162 tonnes and distributed it to those in need this year. Their work, along with similar efforts in Hungary, triggered us to explore what we can do in the UK and across the Group.
Over the past 12 months, one in ten people in the UK has had to skip a meal, rely on family or friends for food or go without food in order to feed their family. It is particularly tough during winter when cold weather sets in and energy bills start to bite and more people turn to food banks because they cannot afford food and heating.
In the lead-up to Christmas, we worked with charities FareShare and Trussell Trust to launch our campaign ‘Help Feed People in Need’. Across nearly 900 of our stores, customers bought items from suggested lists that they could donate to those in need. We topped that up with a further 30%. In total we provided two million meals, to hundreds of thousands of people over the Christmas period.
We are not stopping there. We want to keep doing everything we can to help families facing serious financial pressure and we are continuing to expand our food collection work with two nationwide events scheduled in the UK in 2013.