Tesco for Schools campaign launches in Poland

9 Oct 2013

The focus this year will be on inspiring and equipping young people with the right skills and knowledge to be able to live healthier lives and reduce food waste.

This month our team in Poland launched their Tesco for Schools 2013 campaign.

The focus this year will be on inspiring and equipping young people with the right skills and knowledge to be able to live healthier lives and reduce food waste.

Using the knowledge we have gained from successful previous campaigns, this year we will be running a six month contest with children across Poland to help educate them to be conscious consumers. Every school willing to take part in the contest has to make a short movie about food waste problem and how to tackle it. The winners will be chosen in on-line voting and by special Jury. To boost the competition we will propose additional contests and games for schools, e.g. events on World Food Day and in school newspapers

Almost 300 schools have registered already and our Community Champions have visited 90 schools.

We are really excited about this year’s campaign and are looking forward to working with young people right across Poland to help them reduce food waste and live healthier lives.