22 May 2014
A key focus of this year has been helping to feed people in need.
We have run food collections in partnership with food poverty charities across Europe.
In the UK, where one in four people experienced some form of food poverty in 2013, we partnered with the Trussell Trust and Fareshare to hold two Neighbourhood Food Collections – in July and in the run-up to Christmas. During the collections, customers were asked to donate non-perishable food items such as long-life milk, cereals and tinned vegetables and fruit. We topped up customer donations by 30% and together we donated the equivalent of 8 million meals this year.
In our four central European markets we collected a total of 210 tonnes of food in partnership with The European Federation of Food Banks, equating to 500,000 meals.