Hackathon to seek innovative solutions to health challenge
9 Sep 2014
This weekend will see our innovation arm – Tesco Labs – bring together around 130 developers, designers and marketers for a 48-hour "hackathon" to come up with health-themed solutions and ideas.
The event, which is a joint initiative with innovation consultancy VentureScout, forms part of our big ambition to improve the health of customers and colleagues. Improving health is one of the world’s biggest challenges and an issue we know that our customers care about deeply.
"We’re extremely excited about the hackathon and the opportunity to work with entrepreneurs to come up with creative solutions to help our customers lead healthier lives", said David Wood, Group Managing Director for Health and Wellness.
The hackathon is open to any entrepreneurs interested in developing solutions for healthier living and innovating across areas including digital, content, social and mobile. The focus of the competition will be on helping customers to easily make healthier food choices in store and online and to feel inspired to change.
Several other companies (including Intel, Verizon, Motorola, Microsoft, Coca Cola, Verizon, P&J, Johnson & Johnson and Danone) have lent their support to the Hackathon by either acting as judges or mentors to the participants, or through donations of prizes, catering supplies or tech kit. Other attendees include representatives from The Food Doctor and Public Health England.
"Tesco has proven in the last 12 months that they are increasingly committed to engaging with startups. We are proud to work together with Tesco on this exciting hackathon, which could be the best way for smart entrepreneurs to both solve a real problem and get Tesco as their first client", commented Carsten Kølbek, founder of VentureScout and Rainmaking Loft.
Click here to see the full itinerary.
Follow the event from 12-14 September on Twitter via #healthhackathon.