Tesco becomes founding member of the British Red Cross Disaster Relief Alliance
26 Dec 2014
Today we are pleased to announce that we have become a founding member of the innovative British Red Cross Disaster Relief Alliance.
Today we are pleased to announce that we have become a founding member of the innovative British Red Cross Disaster Relief Alliance. This is a new initiative which aims to unite the British Red Cross with the private sector in order to provide financial support before crises occur.
The charity hopes the Alliance will fund more preparedness and resilience work prior to disaster striking, thereby increasing the number of lives saved and reducing the extent of emergency response costs. For example, the British Red Cross estimates that every £1 spent on disaster preparedness saves £4 on emergency response.
Tesco has a long history of supporting the British Red Cross, including corporate donations and in-store bucket collections. Since the tragic Boxing Day tsunami in 2004, Tesco, in collaboration with customers and colleagues, has now provided over £10 million of funding to the charity. This money has provided vital support for humanitarian work in overseas emergencies as well as crisis response work in the UK.
Rebecca Shelley, Corporate Affairs Director at Tesco said: “First and foremost, we are a community retailer. We’re proud to serve communities all over the world, so it’s our privilege to be a founding partner for the Disaster Relief Alliance. This partnership will help to save lives by helping communities at risk to prepare themselves before a disaster strikes. We hope more organisations will sign up to support the Disaster Relief Alliance too.”
For more information about the Disaster Relief Alliance and on how to become a member, contact email@example.com or 0207 877 7919.
To make a donation visit: www.redcross.org.uk