Tesco Ireland launches Community Fund initiative
25 Jul 2014
Tesco to donate €1 million annually to local good causes with new Tesco Community Fund Initiative.
On 21 July Tesco Ireland announced the launch of an exciting new initiative, Tesco Community Fund, which will see €1 million donated annually to local good causes in the communities around each of its 146 stores in Ireland.
Every six weeks, each Tesco store will donate up to €1,000 (€500 in smaller stores) between three local good causes in its community. Customers will decide how the funding is shared by voting for their preferred cause in store. Up to 3,500 local good causes in Ireland will receive a donation through the Tesco Community Fund over the next year.
Every time customers now shop in their local Tesco store, they will receive a token of goodwill to place in the donation box of the local good cause they would most like to support. The number of tokens will be counted every six weeks and up to €1,000 distributed proportionally between three local good causes. The more tokens a local good cause gets the larger share of the donation they will receive.
We are calling on customers, local good causes, charities, schools, youth and sports groups from across Ireland that could benefit from donations to get involved by completing a nomination form in their local Tesco store.
Tina Roche, CEO of Business in the Community Ireland (BITCI), commended Tesco Ireland on the launch of the Community Fund:
"Today’s announcement demonstrates Tesco Ireland’s commitment to increasing its community investment. The availability of €1 million to community and charity organisations is particularly significant at this time given the decline in funding and tough circumstances facing the sector."
The launch follows a successful pilot programme in six Tesco stores which ran from March to July 2014 and saw Tesco donate €22,000 to 50 local good causes including Wicklow Hospice, Irish Guide Dogs, Greystones Community First Responders and Gorey Girl Guides.
Tesco store managers will be issuing an information pack to all nominated good causes to inform them about how the Tesco Community Fund works. It will also include helpful tips on how local good causes can maximise the promotional opportunity in-store to help generate awareness of their local good cause.