The Produce Revolution

22 May 2014

To make a positive difference for the long term, we have to make it easier for customers to reduce food waste.

We have been working to significantly improve the variety, quality and value of the fresh fruit and vegetables we offer our customers.

A key aspect of this is to make it much easier for customers to reduce food wastein their own homes, which according to WRAP data is as high as 15% offood produced.

As part of the programme we are:

  • Re-designing produce packaging to include facts around food waste on key packs, as well as tips about reducing waste. These will be aligned with WRAP’s Love Food, Hate Waste Campaign
  • Introducing new in-store greengrocers to assist customers and training for all colleagues working in produce on the correct storage advice for fruit and vegetables in the home and tips about leftover usage