Turning our lights out for the First World War
5 Aug 2014
Tesco has joined with the Government and the Royal British Legion to launch the ‘Lights Out’ project.
Tesco has joined with the Government and the Royal British Legion to launch the ‘Lights Out’ project. At 10pm on 4 August this year, businesses, households and selected Tesco stores across the country turned off their lights for an hour in a symbolic act of reflection and hope.
The First World War was a hugely significant moment for Europe. It was hugely significant for Tesco too – it’s the start of the Tesco story. Tesco’s founder, Jack Cohen, started out selling groceries in the East End of London in 1919. At the end of the war, he left the Royal Flying Corps and used his demob money to buy the first day’s stock.
Tesco took part in ‘Lights Out’ by turning off the lights on their storefront logos. Twenty stores across the country took part in the commemorations – from Edinburgh to Southampton, along with the three London Express stores closest to the Cenotaph.
You can see photos from the participating stores and others across the UK on the #LightsOut.