National Charity Partnership Funded Project Wins Award

22 Jan 2016

In September the Tesco National Charity Partnership announced the launch of the East London Beat the Street project in response to new figures which revealed that very few Londoners actually know how much activity their children should be doing.

In September the Tesco National Charity Partnership announced the launch of the East London Beat the Street project in response to new figures which revealed that very few Londoners actually know how much activity their children should be doing.

The project engaged over 20,000 people across four London Boroughs to walk an amazing 103,958 miles in autumn last year. Following this success, last night the project won the Resources award at the 2016 London Sports Awards.

Intelligent Health organised the Beat the Street competition centred on the Queen Elizabeth Olympic Park and players walked, ran or cycled around the area. The area was turned into a real-life game and players’ journeys were recorded via cards which are tapped on sensors called Beat Boxes.

Tesco is committed to raising money with Diabetes UK and the British Heart Foundation to help fund projects like Beat the Street, which is aimed at lowering people’s risk of Type 2 diabetes and heart and circulatory disease. East London is the first of six areas where the Partnership will be funding Beat the Street over the next two years.

To find out more about Beat the Street please click here.