Supporting the British Red Cross
Tesco is very proud to have a long history of partnership with the British Red Cross, including corporate donations, in-store emergency bucket collections and colleague fundraising. We believe every little help can make a big difference in supporting communities to recover from crisis. Our partnership began in 2007, when the British Red Cross was our National Charity Partner, helping to raise £4.7 million.
Since the beginning of our partnership, together with our customers and colleagues in the UK, we have donated over £10.6 million to the Red Cross. This money has provided vital support for emergencies in the UK, such as the 2009 flooding in Cockermouth, as well as humanitarian work in overseas disasters, including:
UK Emergency Agreement
Our emergency agreement enables British Red Cross emergency response teams to request goods as gift-in-kind from any Tesco store in the UK. In the past, this has led to Tesco providing essential toiletries, bottled water, blankets and food to families and communities when they need it most, such as after severe flooding or the loss of their home.
In 2015, this agreement was used five times to help reach people facing crisis. This includes helping set up an emergency evacuation centre with hot food and drinks for 50 people following a number of fires in Oxford.
The Disaster Relief Alliance
In December 2014 we built on our long-standing support of international disaster relief by becoming a founding member of the innovative British Red Cross Disaster Relief Alliance. By joining this group of organisations and individuals we are investing in the future of humanitarian action by looking beyond the traditional model of responding only after a disaster has struck.
The Disaster Relief Alliance funds preparedness and recovery work, as well as response activities. This commitment to ‘pre-investment’ in disaster-prone areas ultimately increases the number of lives saved, and reduces emergency response costs. It is estimated that every £1 spent on disaster preparedness saves £4 on emergency response. The Red Cross responds to hundreds of emergencies every year, most of which do not make the headlines or receive public support through emergency appeals, so our support for this initiative will make a big difference.
Most recently, funding from the DRA has supported the relief effort following the Nepalese earthquake including building an earthquake resistant technology centre which will house key equipment for plotting access routes to areas in need of aid when an emergency strikes.
To find out more about the Disaster Relief Alliance, please click here.
How else does Tesco work with the Red Cross?
It is not only our UK market which partners with the Red Cross. Over the last four years in Poland, for example, Tesco has supported the Polish Red Cross in their fundraising for children from families in need. In June 2013 our businesses in Czech Republic and Hungary responded to the worst flooding to hit central Europe in over ten years by organising aid collections and donating money and goods to relief organisations such as the Hungarian Red Cross.
In Turkey, Tesco Kipa was awarded a Gold Medal by the Turkish Red Crescent in June 2015 for its participation in food and clothes donations and blood donation bus since 2013. This year, our customers have so far donated over £43,000 worth of food to Kızılay.