Supporting the British Red Cross during the coronavirus pandemic
26 May 2020
When there is an emergency, we want to be able to support communities and help where we can. This could be by helping victims of flooding in the UK or supporting a bigger global relief effort.
Tesco has a long history of working with the British Red Cross, including corporate donations, in-store emergency bucket collections and colleague fundraising.
The partnership began in 2007 when the British Red Cross was chosen as Tesco’s Charity of the Year. Since then, we have donated £10 million to the charity. This funding has provided vital support for emergencies in the UK, as well as humanitarian work in overseas disasters.
With the outbreak of the coronavirus pandemic, our partnership has become even more important, particularly in supporting the most vulnerable people affected in communities around the UK.
In March, we made a donation of £2 million to the British Red Cross. This will help the charity continue its vital work, which they have been doing for the past 150 years supporting people in a crisis. Their network of committed colleagues and volunteers means they are uniquely placed to help facilitate organisations, such as local food banks and NHS trusts, to collect the groceries they need to create food parcels for those unable to access supplies; or to help those vulnerable people who might fall through the gaps. In these challenging times, small acts of kindness can make a huge difference to people’s lives.
Tesco continues to help by donating products from stores to those communities affected by the coronavirus. Most recently, we were able to support to local communities in Bradford, Rotherham, Rochdale, Stoke-on-Trent, Hackney and Belfast. Products such as cereals, bread, pasta, tea and toiletries were donated to foodbanks and to make up parcels for families in need. To help expedite requests through our stores, in recent weeks we have provided priority access to British Red Cross volunteers so they can quickly get in and out of stores - they simply have to show their charity ID or uniform.
Our pharmacies have also assisted in enabling British Red Cross volunteers to collect medicines on behalf of those who are self-isolating.
Over the next few weeks, we will be working with the British Red Cross to promote their new coronavirus helpline for those who may not be receiving help from anywhere else. To promote the new helpline we will be trialling helpline posters on our community noticeboards in key stores to assess how many people need help.
More information on our partnership can be found here.